What is Out In The Bay?
Each week, a diverse mix of online and San Francisco Bay Area radio listeners tune in to Out in the Bay, broadcast on National Public Radio (NPR) affiliate KALW, 91.7 FM. Our stories, personalities, history and issues are explored with humor, insight and sensitivity. You might call us “the gay Fresh Air.” Since 2004, we’ve interviewed such luminous figures as film directors Ang Lee and John Waters, comedians Margaret Cho and Marga Gomez, singers Lesley Gore and Michael Feinstein, and actors Bruce Vilanch, Tab Hunter and more. We’ve also featured historians, authors, community leaders, scholars, and everyday people with compelling stories to tell about the reality of LGBT life here and worldwide. It’s a half-hour interview show that airs and streams at a premium time on KALW, is archived on our website for on-demand listening, is linked to NPR’s podcast website, and also broadcast on mobile phones and other devices via the Stitcher application.
Why Sponsor Out In The Bay?
You’ll reach an estimated 5,000 – 15,000 KALW listeners per week, plus a growing number of global web and mobile listeners. This audience is, on average, much more educated, affluent and brand-loyal than the general public and has demonstrated its support for public radio underwriters. A sponsorship message during each broadcast, podcast and online streaming of Out In The Bay in a clutter-free communication medium gives your message high-profile visibility to KALW’s highly desirable general audience and specifically to our LGBT listeners. Your image will be enhanced by association with NPR, with nationally respected KALW – Local Public Radio for the Bay Area, and with Out in the Bay, a unique, original program with a loyal following.
The Underwriting Opportunity
A $2,000 tax-deductible* contribution secures three months** of sponsorship. Benefits include:
• Sponsor thanked and underwriting message read by host on all shows broadcast on radio,
online and via mobile devices
• Sponsor logos and hyperlinks placed on Out In The Bay website
• Acknowledgement in public relations efforts
• Other public thanks according to sponsor’s needs, negotiable
*Out in the Bay has non-profit 501(c)(3) status. **Longer and shorter terms are available; rates negotiable.
Who We Are
Marilyn Pittman and Eric Jansen are veteran radio producers and hosts. Eric is an award-winning broadcast and print journalist who has reported and produced provocative journalism for more than 20 years for magazines, newspapers, television, national radio programs and NPR stations in San Francisco and Minneapolis. Marilyn is an award-winning stand-up comic, talk show host and radio producer whose work has aired nationally over three decades. She is now a guru to NPR and NPR stations on talent and performance. Together they make a great team.
